ROBINSON FREDERICK

One of the most fun ways to get a peek into another person’s life is to experience their city like a local would -- with a homebase in a their space. LifeSwap takes the fun of living how a stranger does one step further. We’ve teamed up with AirBnB to give you a taste of what it’s like to step into someone else’s shoes. We can safely say that this is the best giveaway of any SXSW party around.

FOUNDER

@FEEDMESTILESSWITCH

SUNDAY

MARCH

22

2016 AT 9:00PM

Final Farewell 

Day 4 is about the word on every marketer’s mouth. Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Ruth McCarthy, Founder of Mobili Media, about how to get caught up -- and then get ahead.

SPONSOR NAME

WALLPLAY'S 118 ORCHARD FAREWELL PARTY THURSDAY & FRIDAY!

WHEN

July
 
01
/
02
 
2016
 from 
9pm
 – 
2am
 

Clear your calendar - It's going down! Splash Blocks kicks off on March 16th, and you're invited to take part in the festivities.

c.H.f8.e4b.smallesteverever.png 


WHEN

July
 
01
/
02
2016
 
9:00PM
 to 
02:00am
 
WALLPLAY'S 118 ORCHARD FAREWELL PARTY THURSDAY & FRIDAY!

It has been an incredible three years at 118 Orchard Street! Our landlord is finally building that high rise he's been talking about, our building will be a demolition site next month! 

 

We are transitioning into a beautiful 4,000 sq foot pop-up exhibition space in Chelsea located at 132 west 18th street, in partnership with Gallery 151. 

 

You can also still find us at our project space located at 312 Bowery inside The Hole's storefront space.

 

Submit your project here

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July
 
1st
 – 
2nd
 


About

Tribute

Clear your calendar - It's going down! Ferris kicks off on March 16th, and you're invited to take part in the festivities. Roberta's (261 Moore Street) is our meeting spot for a night of fun and excitement.

To achieve great things, two things are needed: a plan and not quite enough time.

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superfly

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Clear your calendar - It's going down! Splash Blocks kicks off on April 21st, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!


JOIN US

July
 
01
/
02
2016
 
9:00PM
 to 
02:00am
 

118 ORCHARD FAREWELL PARTY

THURSDAY 

8-11pm &

FRIDAY 9pm-2am

It has been an incredible three years at 118 Orchard Street! Our landlord is finally building that high rise he's been talking about, our building will be a demolition site next month! 

 

We are transitioning into a beautiful 4,000 sq foot pop-up exhibition space in Chelsea located at 132 west 18th street, in partnership with Gallery 151. 

 

You can also still find us at our project space located at 312 Bowery inside The Hole's storefront space.

 

Submit your project here

RSVPs Closed
Text goes here
X

join us

July
 
01
/
02
2016
 
9:00PM
 to 
02:00am
 

WALLPLAY'S 118 ORCHARD FAREWELL PARTY THURSDAY

8-11pm &

FRIDAY 9pm-2am

It has been an incredible three years at 118 Orchard Street! Our landlord is finally building that high rise he's been talking about, our building will be a demolition site next month! 

 

We are transitioning into a beautiful 4,000 sq foot pop-up exhibition space in Chelsea located at 132 west 18th street, in partnership with Gallery 151. 

 

You can also still find us at our project space located at 312 Bowery inside The Hole's storefront space.

 

Submit your project here

RSVPs Closed
Text goes here
X

our story 

 

After spending time in the art world as a curator it became clear there was a ceiling on the traditional gallery model; a new approach was needed, one where creatives across industries could collaborate in a Medici model where brands become patrons of culture. It does not make sense that brands spend so much money to fabricate culture when they could support innovative projects and authentically connect in a more meaningful way. Wallplay was created to make this connection possible.


In the summer of 2013, we transformed the old Sol Moscot building at 118 Orchard into a first-of-its-kind three-story activation site with art billboards, digital screens, pop-up storefront, event space and rooftop for projections. Our ambitious plug & play space has served as a haven for artists and brands to collaborate under one roof.


We have hosted over 40 exhibitions, 30 billboard installations reaching over one billion people and have been able to collaborate with over 35 brands who brought our plug & play concept to life.  Some highlights include, Tim & Eric’s Zone Theory book launch when the duo “blessed us” with a group healing session; Wu-Tang’s 20th Anniversary celebration featuring Tom Sachs’ “W” homage piece (courtesy of Gagosian) and our first and last billboard on Delancey with graffiti duo Mint&Serf.  


Why do any of us do what we do? We all have an innate need to connect. It is through the work of artists and our experiences with exploring creativity that we are able to fulfill this primal need for connection. Wallplay will continue it’s mission to champion the soul of the artist and help amplify their voice by empowering them to connect with brands in a more meaningful and scalable way.


Wouldn’t it be incredible if we lived in a world where we were not constantly subjected to advertisements? What if we had more access to transformative, artist-made experiences that were funded by the brands that are trying to reach us? What if there was a whole new dynamic that could exist between creatives and corporates?


Let’s make it happen.


Onward,

Laura O’Reilly

Founder of wallplay


 

 


 

our story

one final memory.  

RSVP to make sure your name’s on the list. IDs will be checked at the door. Get there before the swag runs out. Parking is limited. But Austin has Uber! And we have an open bar :)

say goodbye with us

bye bye bye

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Who's Who?

For the past five years, we have scoured the U.S. to curate a best-in-class roster of speakers representing the hottest sectors, industries and disciplines.

The program for this year’s LifeSwap event is our best yet, if we do say so ourselves.

For three incredible days, you’ll have a front-row seat to unscripted fireside chats, hands-on workshops, interactive presentations, and engaging keynotes from fearless marketers who are pushing boundaries and setting new standards.

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PEOPLE TO SEE

FAREWELL FESTIVITIES 

THURSDAY

JUNE 

30

9:00PM-11PM

PAINT WHEREVER YOU WANT

We will all be partaking in a massive "exquisite corpse" installation where all surfaces inside and outside are up for grabs to make your mark. The building will be turned into a demolition site the following week. The creative process will be fueled by surprise DJ's. 

 

FRIDAY

JULY 

1

9:00PM-5AM

OUR VERY LAST NIGHT

 

Friday night everyone is invited to come party inside the result of Thursday nights "exquisite corpse" installation. Dancing will be happening, surprise DJ's are playing and frolicking inside of light installations is encouraged. For those who are going to miss this spot as much as we are you are welcome to stay with us and watch the sunrise on the roof.  


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Tribute

Clear your calendar - It's going down! Ferris kicks off on March 16th, and you're invited to take part in the festivities. Roberta's (261 Moore Street) is our meeting spot for a night of fun and excitement.

The Final Countdown!
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COUNTDOWN

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memories!!!!!!!


the equisite corpse

art installation, everyone get's to party inside of the result. 

RSVP to make sure your name’s on the list. IDs will be checked at the door. Get there before the swag runs out. Parking is limited. But Austin has Uber! And we have an open bar :)

be a part of

come say goodbye to 118 orchard

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we connect

creative projects

with brands.  

PATRONS OF CULTURE 

BECOME ONE

TOP FOUR BRAND ACTIVATIONS AT WALLPLAY 118 OrCHARD : 

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#WALLPLAY118ORCHARDFAREWELL

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#wallplay

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