One of the most fun ways to get a peek into another person’s life is to experience their city like a local would -- with a homebase in a their space. LifeSwap takes the fun of living how a stranger does one step further. We’ve teamed up with AirBnB to give you a taste of what it’s like to step into someone else’s shoes. We can safely say that this is the best giveaway of any SXSW party around.
Day 4 is about the word on every marketer’s mouth. Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Ruth McCarthy, Founder of Mobili Media, about how to get caught up -- and then get ahead.
It has been an incredible three years at 118 Orchard Street! Our landlord is finally building that high rise he's been talking about, our building will be a demolition site next month!
We are transitioning into a beautiful 4,000 sq foot pop-up exhibition space in Chelsea located at 132 west 18th street, in partnership with Gallery 151.
You can also still find us at our project space located at 312 Bowery inside The Hole's storefront space.
Submit your project here
After spending time in the art world as a curator it became clear there was a ceiling on the traditional gallery model; a new approach was needed, one where creatives across industries could collaborate in a Medici model where brands become patrons of culture. It does not make sense that brands spend so much money to fabricate culture when they could support innovative projects and authentically connect in a more meaningful way. Wallplay was created to make this connection possible.
In the summer of 2013, we transformed the old Sol Moscot building at 118 Orchard into a first-of-its-kind three-story activation site with art billboards, digital screens, pop-up storefront, event space and rooftop for projections. Our ambitious plug & play space has served as a haven for artists and brands to collaborate under one roof.
We have hosted over 40 exhibitions, 30 billboard installations reaching over one billion people and have been able to collaborate with over 35 brands who brought our plug & play concept to life. Some highlights include, Tim & Eric’s Zone Theory book launch when the duo “blessed us” with a group healing session; Wu-Tang’s 20th Anniversary celebration featuring Tom Sachs’ “W” homage piece (courtesy of Gagosian) and our first and last billboard on Delancey with graffiti duo Mint&Serf.
Why do any of us do what we do? We all have an innate need to connect. It is through the work of artists and our experiences with exploring creativity that we are able to fulfill this primal need for connection. Wallplay will continue it’s mission to champion the soul of the artist and help amplify their voice by empowering them to connect with brands in a more meaningful and scalable way.
Wouldn’t it be incredible if we lived in a world where we were not constantly subjected to advertisements? What if we had more access to transformative, artist-made experiences that were funded by the brands that are trying to reach us? What if there was a whole new dynamic that could exist between creatives and corporates?
Let’s make it happen.
Onward,
Laura O’Reilly
Founder of wallplay
Friday night everyone is invited to come party inside the result of Thursday nights "exquisite corpse" installation. Dancing will be happening, surprise DJ's are playing and frolicking inside of light installations is encouraged. For those who are going to miss this spot as much as we are you are welcome to stay with us and watch the sunrise on the roof.
